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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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There has been an upward trend in smartphone sales in Korea as well as the rest of the world. Even though smartphones are now at the peak of their popularity, the fact that they are somewhat limited in terms of their usages for certain purposes is unexpected. Precisely, compared to PC, smartphones typically have smaller display screens with a lower resolution, which make them difficult to use in general. For instance, when customers search the information about products in mobile shopping malls, due to the smaller screen with a low resolution smartphone users may realize that it is not easy and convenient not only to search the information, but also to read the information they found in the shopping malls. This restriction could become one of reasons that lowers the perceived quality of information in the shopping malls, which in turn leads to the reluctance to use the shopping malls. A comprehensive information systems (IS) literature review found that there has been little empirical evidence on perceived information quality that affects smartphone users' intention to use mobile shopping malls. The purposes of this study is to examine 1) the effects of perceived information quality on smartphone users' intention to use mobile shopping malls and 2) the relationships among behavioral beliefs in the middle of independent and dependent variables, such as information satisfaction, perceived usefulness, and customers' attitude toward mobile shopping. A survey was conducted in March 2012. College students and practitioners took participated in the survey. Structural Equation Modeling(SEM) was used for all data analysis. The results found that there is a strong relationship between perceived information quality and smartphone users' intention to use mobile shopping malls. In addition, this study also showed that there are strong relationships among behavioral beliefs. Further research is expected to validate the findings of this study and apply them in specific contexts.
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참고문헌 (75)
참고문헌 신청
Agarwal, R. / 1997 / The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies / Decision Science 28(3):557~582
Ahituv, N. / 1980 / A Systematic Approach Toward Assessing the Value of an Information Systems / MIS Quarterly 4(4):61~75
Ajzen, I. / 1977 / Attitude-behavior Relations: a Theoretical Analysis and Review of Empirical Research / Psychological Bulletin 84(5):888~918
Alkhattabi, M. / 2011 / Assessing Information Quality of e-Learning Systems: A Web Mining Approach / Computers in Human Behavior 27(lssue 2):862~873
Anderson, J. C. / 1988 / Structural Euation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychological Bulletin 103(3):411~423
Ahituv, N. / 1980 / A Systematic Approach Toward Assessing the Value of an Information Systems / MIS Quarterly 4(4):61~75
Ajzen, I. / 1977 / Attitude-behavior Relations: a Theoretical Analysis and Review of Empirical Research / Psychological Bulletin 84(5):888~918
Alkhattabi, M. / 2011 / Assessing Information Quality of e-Learning Systems: A Web Mining Approach / Computers in Human Behavior 27(lssue 2):862~873
Anderson, J. C. / 1988 / Structural Euation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychological Bulletin 103(3):411~423
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