지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.
목차
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참고문헌 (33)
참고문헌 신청
Anderson, C. J. / 2003 / The psychology of doing nothing: Forms of decision avoidance result from reason and emotion / Psychological Bulletin 129(1):139~167
Bettman, J. R. / 1998 / Constructive consumer choice processes / Journal of Consumer Research 25(3):187~217
Bhatnagar, A. / 2000 / On risk, convenience, and internet shopping behavior / Communication of the ACM 43(11):98~105
Cho, C. H. / 2006 / Online shopping hesitation / Cyberpsychology & Behavior 9(3):261~274
조남혜 / 2012 / 패션제품 구매 후 경험하는 ‘후회' 감정에 대한 탐색적 연구 / 한국패션디자인학회지 12(2):1~19
Bettman, J. R. / 1998 / Constructive consumer choice processes / Journal of Consumer Research 25(3):187~217
Bhatnagar, A. / 2000 / On risk, convenience, and internet shopping behavior / Communication of the ACM 43(11):98~105
Cho, C. H. / 2006 / Online shopping hesitation / Cyberpsychology & Behavior 9(3):261~274
조남혜 / 2012 / 패션제품 구매 후 경험하는 ‘후회' 감정에 대한 탐색적 연구 / 한국패션디자인학회지 12(2):1~19
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