지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.
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참고문헌 (56)
참고문헌 신청
Ahn, S. H. / 2001 / Qualitative study in the relationship between customer and shop manager of the apparel shop
Andaleeb, S. S. / 1996 / Factors influencing customer trust in salespersons in a developing country / Journal of International Marketing 4(4):35~52
Anderson, E. W. / 1994 / Customer satisfaction market share, and profitability: Findings from sweden / Journal of Marketing 58(3):53~66
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two- step approach / Psychology Bulletion 103(3):411~423
Anderson, J. C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 55:42~58
Andaleeb, S. S. / 1996 / Factors influencing customer trust in salespersons in a developing country / Journal of International Marketing 4(4):35~52
Anderson, E. W. / 1994 / Customer satisfaction market share, and profitability: Findings from sweden / Journal of Marketing 58(3):53~66
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two- step approach / Psychology Bulletion 103(3):411~423
Anderson, J. C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 55:42~58
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