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논문 기본 정보

자료유형
학술저널
저자정보
전지현 (충남대학교 의류학과) 이미숙 (공주대학교 의류상품학과)
저널정보
한국의류학회 한국의류학회지 한국의류학회지 제38권 제4호
발행연도
2014.1
수록면
518 - 527 (10page)

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초록· 키워드

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This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

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