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Fashion Industry System and Fashion Leaders in the Digital Era
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디지털 시대의 패션산업 시스템과 패션리더

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Type
Academic journal
Author
Joo, Shinyoung (서울대학교 의류학과) Ha, Jisoo (서울대학교 의류학과)
Journal
The Korean Society of Clothing and Textiles 한국의류학회지 한국의류학회지 제40권 제3호 KCI Accredited Journals
Published
2016.1
Pages
506 - 515 (10page)

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Fashion Industry System and Fashion Leaders in the Digital Era
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Research history (2)

2016

Fashion Industry System and Fashion Leaders in the Digital Era
Joo ,  Shinyoung ,  Ha 한국의류학회지 2016.01 Academic journal

2015

디지털 시대의 패션산업 시스템과 패션리더
주신영 의류 2015.01 Thesis
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Abstract· Keywords

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This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.
#디지털 시대 #패션시스템 #패션리더

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References (39)

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Baik, Y. J. / 2009 / 패션산업의 이해 [The understanding of fashion industry] / Korea National Open University Press google schola Choi, Y. S. / 2010 / 어린이 카네기 리더십(미래를 바꾼다)[Children carnegie leadership(Changes the future)] / Daekyo Book google schola Craik, J. / 1994 / The face of fashion : Cultural studies in fashion / Routledge google schola Ida Engholm / 2013 / The fashion blog as genre—between user-driven bricolage design and the reproduction of established fashion system / Digital Creativity 25(2):140~154 Crossref Entwistle, J. / 2000 / The fashioned body: Fashion, dress and modern social theory / Polity Press google schola

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