지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.
목차
등록된 정보가 없습니다.
참고문헌 (55)
참고문헌 신청
Cho, S. W. / 2006 / The effects of consumer's need for uniqueness on new product purchase intention: Focused on the purchase channel type and product type
Choi, E. J. / 2005 / study on young casual clothing wear and clothing purchasing behaviors-Focus on price discounts-
Dye, R. / 2000 / The buzz on buzz / Harvard Business Review 78(6):139~146
Engel, J. F. / 1982 / Consumer behavior / Dryden Press
Frings, G. S. / 1982 / Fashion from concept to consumer (9th ed.) / Prentice Hall
Choi, E. J. / 2005 / study on young casual clothing wear and clothing purchasing behaviors-Focus on price discounts-
Dye, R. / 2000 / The buzz on buzz / Harvard Business Review 78(6):139~146
Engel, J. F. / 1982 / Consumer behavior / Dryden Press
Frings, G. S. / 1982 / Fashion from concept to consumer (9th ed.) / Prentice Hall
이 논문의 저자 정보
최근 본 자료
댓글(0)
0