지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.
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참고문헌 (47)
참고문헌 신청
Al-Sulaiti, K. I. / 1998 / Country-of-origin effects: A literature review / Marketing Intelligence & Planning 16(3):150~199
안종석 / 2003 / 브랜드 및 제조국에 따른 중국 소비자의 제품품질 지각 차이와 구매행동에 관한 연구: 스포츠웨어 제품의 경우 / 국제통상연구 8(2):35~59
Bannister, J. P. / 1978 / UK consumers attitudes towards imports: The measurement of national stereotype image / European Journal of Marketing 12(8):562~570
Bilkey, W. J. / 1982 / Country of origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Delong, M. / 2004 / Perception of US branded apparel in Shanghai / Journal of Fashion Marketing and Management 8(2):141~153
안종석 / 2003 / 브랜드 및 제조국에 따른 중국 소비자의 제품품질 지각 차이와 구매행동에 관한 연구: 스포츠웨어 제품의 경우 / 국제통상연구 8(2):35~59
Bannister, J. P. / 1978 / UK consumers attitudes towards imports: The measurement of national stereotype image / European Journal of Marketing 12(8):562~570
Bilkey, W. J. / 1982 / Country of origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Delong, M. / 2004 / Perception of US branded apparel in Shanghai / Journal of Fashion Marketing and Management 8(2):141~153
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