지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products
Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국의류학회 한국의류학회지 한국의류학회지 제37권 제1호 KCI등재
- 발행연도
- 2013.1
- 수록면
- 101 - 112 (12page)
이용수
Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products
초록· 키워드
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This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.
목차
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참고문헌 (47)
참고문헌 신청
Abendroth, L. J. / 2011 / Souvenir purchase decision: Effects from online availability / International Journal of Culture, Tourism and Hospitality Research 5(2):173~183
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two stage approach / Psychological Bulletin 103(3):411~423
Anderson, L. F. / 1995 / Souvenir-purchase behaviour of women tourist / Annals of Tourism Research 22(2):328~348
Asplet, M. / 2000 / Cultural designs in New Zealand souvenir clothing: The question of authenticity / Tourism Management 21(3):307~312
Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1):74~94
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two stage approach / Psychological Bulletin 103(3):411~423
Anderson, L. F. / 1995 / Souvenir-purchase behaviour of women tourist / Annals of Tourism Research 22(2):328~348
Asplet, M. / 2000 / Cultural designs in New Zealand souvenir clothing: The question of authenticity / Tourism Management 21(3):307~312
Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1):74~94
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