지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 13 - 27 (15page)
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Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.
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참고문헌 (21)
참고문헌 신청
Back, E. / 2010 / A study on the attitude and energy consumption behavior of low carbon green growth: in response to climate change
Bae, S. Y. / 2009 / The role and challenges of green consumption / Seminar on Policies for green growth and green consumption
Bae, S. Y. / 2010 / 2010 green consumption trend and prospect / Consumer Policy Review 9:1~12
Consumer Focus / Green expectations: consumers’ understanding of green claims in advertising
Cooper, T. / 2000 / Product development implications of sustainable consumption / The Design Journal 3(2):46~57
Bae, S. Y. / 2009 / The role and challenges of green consumption / Seminar on Policies for green growth and green consumption
Bae, S. Y. / 2010 / 2010 green consumption trend and prospect / Consumer Policy Review 9:1~12
Consumer Focus / Green expectations: consumers’ understanding of green claims in advertising
Cooper, T. / 2000 / Product development implications of sustainable consumption / The Design Journal 3(2):46~57
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