A Study on the Export Priority Indicators of Rice Processed Food for Export Business

Kang, Kyung soo; Son, Chan soo; Jung, Jong min; Park, Sang youn; Kim, Hyo Eun

추천

검색

자료유형: 학술저널

저자정보: Kang, Kyung soo (National Institute of Crop Science, RDA) Son, Chan soo (National Institute of Crop Science, RDA) Jung, Jong min (National Institute of Crop Science, RDA) Park, Sang youn (National Institute of Crop Science, RDA) Kim, Hyo Eun (National Institute of Crop Science, RDA)

저널정보: (사)국제문화기술진흥원 The International journal of advanced culture technology The International journal of advanced culture technology 제6권 제3호

발행연도: 2018.1

수록면: 88 - 97 (10page)

이용수

📌

연구주제

📖

연구배경

🔬

연구방법

🏆

연구결과

초록· 키워드

오류제보하기

As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

#flourishing industrialization #food consumption #processed foods

참고문헌 (10)

참고문헌 신청

Kim, Chung-Shil / Analysis of the Priority of Product Characteristics of Japanese Traditional Traders Using AHP / Agricultural Management and Policy Studies 31

Kim, Jong-Sik / 2008 / Export Price Strategy and Characteristics of Korean Companies / International Business Review 12(4)

Min, Jae-Hyung / 2015 / Smart Management Science / Sangyun Publishing Co.

임준형 / 2013 / 광주시 사회적기업의 수출기업화 요인: AHP 이용 / 산업경제연구 26(2):961~981

Ha, Ji-Young / 2017 / A Study on the Demand Survey and Priority Setting of Agricultural Product Export Information in Smart Farm

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!