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Development of Measurement Scale for Clothing Shopping Orientation (Part I)
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의복 쇼핑 성향의 측정 도구 개발 (제1보)

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Type
Academic journal
Author
김세희 (서울대학교 의류학과) 이은영 (서울대학교 의류학과)
Journal
The Korean Society of Clothing and Textiles 한국의류학회지 한국의류학회지 제28권 제9호 KCI Accredited Journals
Published
2004.1
Pages
1,253 - 1,264 (12page)

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Development of Measurement Scale for Clothing Shopping Orientation (Part I)
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The purpose of this study is to develop clothing shopping orientation[CSO] scale reflecting the conceptual structure of CSO. For this purpose, a questionnaire composed of comprehensive 85 CSO items was developed through 2-step preliminary tests. Data was collected from two samples. One sample(n=559) was for scale development and the other sample(n=235) was for cross validity test. Descriptive analysis, correlation analysis, exploratory factor analysis, regression analysis, ANOVA, and confirmatory factor analysis were used for data analysis. For each lower-dimension within the CSO conceptual structure model, 1-2 items were selected based on the quantitative and the qualitative standards. As a result, a CSO scale composed of 31 items was developed, and reliability, construct validity, cross validity, convergent validity, discriminant validity, and criterion validity of the scale were verified. This study has significance in offering the standardized scale to both the academic and the practical fields.
#척도 개발 #의복 쇼핑 성향 #개념적 구조 모형 #신뢰도 #타당도

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