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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.9
- 수록면
- 135 - 152 (18page)
- DOI
- 10.17548/ksaf.2020.09.30.135
이용수
초록· 키워드
오류제보하기
In recent years, Motion Graphics is popular in all kinds of media communication platforms with its unique audio-visual language performance effect. Its picture composition follows the development trend of art design, using vivid lens language interpretation, with outstanding dynamic effect and various forms of expression, which is widely used in education, film and television, advertising and other industries. Therefore, the research on the characteristics and expression methods of motion graphics audio-visual language has important theoretical significance and application value.
In view of the current insufficient theoretical research of Motion Graphics, first of all, this paper defines Motion Graphics by means of literature research, case study, induction and summary, and carefully combs its evolution process, expounds the complex artistic design features and attributes of Motion Graphics, as well as its close relationship with plane, animation, film and other artistic forms. Then, it discusses the development status of motion graphics, and explores the deep reasons why it is widely used and popular in the current information age. Combined with the specific analysis of the relevant cases of Motion Graphics audio-visual language elements, this paper summarizes the features of Motion Graphics audio-visual language from three aspects of visual expression, narrative mode and voice expression, and expounds that its audio-visual language should be designed from the aspects of form integration, information integration and emotional communication. Finally, the theory of visual and audio language characteristics and expression methods of Motion Graphics is applied to the design of the film “Future Speed In 5G Era”, and relevant theoretical results are tested and adjusted with specific practical cases, aiming to continuously improve the attraction and appeal of Motion Graphics art form.
In view of the current insufficient theoretical research of Motion Graphics, first of all, this paper defines Motion Graphics by means of literature research, case study, induction and summary, and carefully combs its evolution process, expounds the complex artistic design features and attributes of Motion Graphics, as well as its close relationship with plane, animation, film and other artistic forms. Then, it discusses the development status of motion graphics, and explores the deep reasons why it is widely used and popular in the current information age. Combined with the specific analysis of the relevant cases of Motion Graphics audio-visual language elements, this paper summarizes the features of Motion Graphics audio-visual language from three aspects of visual expression, narrative mode and voice expression, and expounds that its audio-visual language should be designed from the aspects of form integration, information integration and emotional communication. Finally, the theory of visual and audio language characteristics and expression methods of Motion Graphics is applied to the design of the film “Future Speed In 5G Era”, and relevant theoretical results are tested and adjusted with specific practical cases, aiming to continuously improve the attraction and appeal of Motion Graphics art form.
목차
Abstract
摘要
Ⅰ. 緖論
Ⅱ. Motion Graphics的界定及演變
Ⅲ. Motion Graphics的現狀分析
Ⅳ. Motion Graphics視听語言要素分析
Ⅴ. Motion Graphics的視听語言特征
Ⅵ. Motion Graphics視听語言的表現方法
Ⅶ. 作品應用《5G時代未来速度》
Ⅷ. 結論
Reference
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