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자료유형
학술저널
저자정보
하진호 (동의대학교) 임영재 (동의대학교)
저널정보
대한인간공학회 대한인간공학회지 대한인간공학회지 제39권 제4호
발행연도
2020.8
수록면
373 - 382 (10page)
DOI
10.5143/JESK.2020.39.4.373

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이 논문의 연구 히스토리 (2)

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Objective: Luxuriousness means that it is an affection related to or feeling premium and prestige. This study aims to derive the product"s luxuriousness factor based on spreading activation theory.

Background: Recently, the luxuriousness factor has been emphasized in the product development. Laptops are high-involvement products and highly sensitive to prices. As a result, the products with both functionality and luxuriousness are leading to the laptop market.

Method: Affection vocabulary in product, visual, and interior design were primary collected through literature review. Next, affection vocabulary was grouped and reduced according to the degree of association with product luxuriousness and synonym or antonym criteria. Then, the final evaluation vocabulary was selected to assess the luxuriousness of the laptop. A total of 15 participants performed the affection evaluation on mobile device.

Results: Affection vocabulary belonging to a group of short-response times related to the luxuriousness of laptop included neat, functional, classy, light and slim. Convenient, superior, and delicate were chosen to be related to luxuriousness but the response time was relatively high. Meanwhile, friendly, beautiful, familiar, curved, new, harmonious, and fancy were found to be ambiguous or less relevant to judge in terms of laptop luxuriousness.

Conclusion: The affection vocabulary of neat, functional, classy, light and slim was determined to be luxurious based on spreading activation theory. These were defined as function-related factors, slim-related factors, and classy design-related factors. In addition, it can be confirmed that there is not much difference on the luxuriousness factors through the factor analysis.

Application: This study will contribute to determining the applicability of deriving luxuriousness factors analyzing the response time to choose compared to factor analysis, which requires a large number of participants and is based on subjective evaluations.

목차

1. Introduction
2. Method
3. Results
4. Conclusion and Discussion
References

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