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An Evaluation of Importance and Performance for the Silver Orchestra Program Using IPA
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중요도-만족도 분석(IPA) 기법을 활용한 노인복지관의 실버 오케스트라 프로그램 평가에 대한 연구

논문 기본 정보

Type
Academic journal
Author
Soon-Goo Her (강원대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.20 No.12 KCI Accredited Journals
Published
2020.12
Pages
287 - 300 (14page)

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An Evaluation of Importance and Performance for the Silver Orchestra Program Using IPA
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Abstract· Keywords

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The present study applied the IPA(Importance-Performance Analysis) to derive several practical alternatives for the improvement of Chuncheon Silver Orchestra program using IPA(importance-performance analysis). Most importantly, this work performed a comparative study using sample data collected from two groups of silver member(N=53) and program operator(N=32). A careful literature review leaded to the development of six types of evaluation sectors, including ‘connection with the local community’, ‘budget operation’, ‘program operation’, ‘manpower operation’, ‘public relations strategy’ as well as ‘environment for program operation’. This work further devised twenty-two evaluation items. The results indicated that silver member group rated ‘manpower operation’ the highest in their both perceived importance and performance. Program operator group rated ‘budget operation’ and ‘manpower operation’ rated the highest in their perceived importance and performance, respectively. The results form IPA matrix analysis provides an important implication that much efforts and interests should be sustainably given from the perspective of the silver member group and the program operator group coupled with four types of IPA quadrant, accordingly.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 연구의 방법
Ⅲ. 연구 결과
Ⅳ. 논의 및 결론
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