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The effect of untact service experience value on customer satisfaction and reuse intention as the development of food tech
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푸드테크의 발달에 따른 언택트 서비스의 경험가치가 고객만족과 재이용의도에 미치는 영향

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Type
Academic journal
Author
Jun, Soo-Ji (가톨릭관동대학교) Kim, Hyeong-Il (가톨릭관동대학교)
Journal
The Academy of Korea Hospitality & Tourism Journal of Hospitality and Tourism Studies Vol.22 No.4 KCI Accredited Journals
Published
2020.12
Pages
141 - 155 (15page)
DOI
10.31667/jhts.2020.12.85.141

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The effect of untact service experience value on customer satisfaction and reuse intention as the development of food tech
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Abstract· Keywords

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Through the new coronavirus, this study seeks to find out about the experience and satisfaction of consumer-recognized untact services due to the increase in non-face-to-face services, and to study how to generate and cope with profits in the restaurant industry through the introduction of untact services in the current restaurant industry. From August 1 to August 31, 2020, a survey was conducted on adult men and women in their 20s and older who experienced untact services in Seoul, Gyeonggi-do and Gangwon-do during the survey period. A total of 250 copies of the questionnaire were distributed and 245 copies were used, and the sampling method of the questionnaire was used for the sampling method, and the empirical analysis using SPSS 21.0 was as follows. The lower factors of the experience value of the untact service were found to have a significant effect on customer satisfaction, and customers who used the untact service were shown to reuse it, indicating that customer satisfaction had a significant impact on their intention to reuse it. The factors of the experience value of the untact service were shown to have a significant effect on reuse imtention, and customer satisfaction was mediated in the relationship between the experience value of the untact service and reuse intention. Through this, not only the revitalization of restaurant companies, but also the efforts to utilize the advantages of the experience value of untact services in the current situation and enhance reliability will improve the use of consumers.
#언택트 서비스 #경험가치 #고객만족 #재이용의도 #untact serivce #experience value #customer satisfaction #re-use intention

Contents

요약
ABSTRACT
I. 서론
II. 이론적 배경
III. 연구 설계
IV. 실증 분석
V. 결론
참고문헌

References (2)

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강재완 / 2016 / 관광지의 모바일 증강현실 기술과 경험적 가치 및 긍정적 회상의 영향관계 -역사문화 관광지 방문객을 대상으로- / 관광학연구 40(8):193~203 dbpia 강혜숙 / 2011 / 항공사서비스 품질이 고객만족, 신뢰 및 재이용의도에 미치는 영향: 국제선을 중심으로 / 호텔관광연구 13(3):247~264 dbpia

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