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The Effect of Technology-Based Self-Service Characteristics on Repurchase Intention in Mobile Commerce Environment
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모바일 커머스 환경에서 기술기반 셀프서비스 특성이 재구매 의도에 미치는 영향

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Type
Academic journal
Author
Kang, Myoungsup (숭실대학교) Lee, Chaehyun (숭실대학교) Choi, Jeongil (숭실대학교)
Journal
The Korea Service Management Society Journal of Korea Service Management Society Vol.22 No.1 KCI Accredited Journals
Published
2021.3
Pages
160 - 188 (29page)
DOI
10.15706/jksms.2021.22.1.008

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The Effect of Technology-Based Self-Service Characteristics on Repurchase Intention in Mobile Commerce Environment
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Abstract· Keywords

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As the mobile e-commerce market is activated, research on technology-based self-service and consumer repurchase behavior is becoming critical for companies to improve their sustainability. Accordingly, this study analyzes the impact of technology-based self-service characteristics on consumers" repurchase intention in a mobile commerce environment based on a value-based acceptance model (VAM). This study analyzed 200 useful data using SPSS 16 and R 4.0.2 for empirical research. This study showed that ubiquity and information quality among the characteristics of technology-based self-service significantly affected perceived usefulness and ubiquity, information quality and information security affected perceived value. It also showed perceived usefulness, and perceived value significantly affected repurchase intention. In this work, information quality in the technology-based self-service characteristics has a relatively more significant impact on perceived usefulness and perceived usefulness did on repurchase intention. This research suggests that more attention should be paid to the benefits and utilities that consumers perceive.
#Mobile Commerce #Perceived Usefulness #Perceived Value #Repurchase Intention #Technology-Based Self-Service

Contents

Abstract
I. 서론
II. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증분석 결과
Ⅴ. 결론
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References (57)

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강병구 / 2012 / 소셜커머스의 정보 품질이 고객만족과 지속적인 이용의도에 미치는영향에 관한 연구 : 제품을 중심으로 / 한국경영정보학회 학술대회 :1086~1091 google schola 강성철 / 2019 / 020 서비스 기반의 무인계산대점포 이용의도에 영향을 미치는 요인에 관한 연구 google schola 강태훈 / 2016 / 모바일커머스의 서비스 특성이 재구매의도에 미치는 영향에 관한 연구 -스마트 폰 사용자를 중심으로- google schola 김재현 / 2013 / 소셜커머스의 서비스특성 요인과 재구매의도 / 서비스경영학회지 14(1):73~96 dbpia 강진희 / 2018 / 외식기업의 무인주문결제시스템에 대한 소비자 수용의도 연구: 챗봇과 디지털 키오스크를 중심으로 / 관광연구저널 32(1):153~168 dbpia

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