메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject

The Impacts of corporate social responsibility on flight attendants' CSR authenticity perception and its consequences
Recommendations
Search

항공사의 사회적 책임 요인이 객실 승무원의 CSR 진정성에 미치는 효과와 후속변수와의 구조관계 분석

논문 기본 정보

Type
Academic journal
Author
Koh Juhee (부산대학교) Kim In-sin (부산대학교)
Journal
Korea Academic Society Of Tourism Management 관광연구 관광연구 제35권 제8호 KCI Accredited Journals
Published
2020.1
Pages
67 - 86 (20page)

Usage

cover
The Impacts of corporate social responsibility on flight attendants' CSR authenticity perception and its consequences
Ask AI
Recommendations
Search

Research history (3)

  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
The present study investigated corporate social responsibility(CSR) in an airline industry. Specifically, the study attempted to extract sub-dimensions of CSR in the airline industry, and identify important sub-dimensions in improving authenticity for airline company’s CSR. Additionally, the study examined the effect of authenticity for airline company’s CSR on flight attendants’ voice behavior and customer orientation. The hypotheses were established and the conceptual model of the study was designed based on the related previous literature. Empirical study was performed by conducting online and off-line survey targeting flight attendants in an airline industry. A total of 325 responses were collected and the data were statistically analyzed using SPSS and AMOS programs. The research findings were indicated that both environmental CSR and philanthropic CSR positively influenced flight attendants’ authenticity perception significantly. However, economic CSR of their airline companies did not influence on authenticity perception significantly. Additionally, CSR authenticity that flight attendants perceive enhanced their voice behavior and customer orientation significantly. The results of the current research provide a variety of implications both practically and academically.

Contents

No content found

References (70)

Add References

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Comments(0)

0

Write first comments.