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A Study of the Effect of Women-Friendly Management Strategies on Strengthening the Corporate Competitiveness
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여성친화경영전략이 기업의 경쟁력 강화에 미치는 영향에 관한 연구: 한세실업을 중심으로

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Type
Academic journal
Author
Kyunggon Lee (단국대학교)
Journal
한국경영사학회 경영사연구 경영사연구 제35권 제4호 KCI Accredited Journals
Published
2020.1
Pages
57 - 77 (21page)

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A Study of the Effect of Women-Friendly Management Strategies on Strengthening the Corporate Competitiveness
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The purpose of this paper is to investigate the impact of women-friendly corporate management strategies, which have not yet spread widely in Korea, on corporate performance and competitiveness. Focusing on the Hansae company, the results of Hansae’s women-friendly corporate culture features were as follows. First, in order to understand why businesses favor women, I looked at the reasons why they favor women using the theories of taste-based discrimination and statistical discrimination. In the case of Hansae, it seems that the company abolished discriminatory treatment against women and actively utilized female workers to strengthen its competitiveness in the global market. Second, women-friendly management strategies were being built through fair management of talent rather than benefiting from being women. These women-friendly management were not due to ethical aspects of gender equality or institutional pressures such as family-friendly policies led by government, but to management strategic choices to survive global market competition. From this research, it is meaningful that the relationship between women-friendly management strategies and corporate performance and competitiveness was analyzed through corporate cases. This study pioneered the need for research on the corporate culture of women in management history as women’s activities in companies recently expanded, and Differently from the existing literature, this study consider the relationship between women-friendly management strategies and corporate performance in terms of the utilization of women’s workforce through the case of mid-sized companies.
#한세실업 #여성친화기업 #여성친화경영 #섬유산업 #의류산업

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