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논문 기본 정보

자료유형
학술저널
저자정보
장문혜 (동국대학교 호텔관광경영학과) 가마나무 (동국대학교 호텔관광경영학과) 최정자 (동국대학교 호텔관광외식경영학부)
저널정보
한국무역연구원 무역연구 무역연구 제17권 제2호
발행연도
2021.1
수록면
573 - 585 (13page)

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The purpose of this study is to compare and analyze satisfaction with the success factors of MICE complex district around Gyeongju Hwabaek International Convention Center towards MICE participants and alliance members in Gyeongju, and then derive implications for suggesting a Gyeongju-type MICE complex district. Design/Methodology/Approach In this study, a total of 250 questionnaires were collected from 150 MICE participants participating in MICE held at the Gyeongju Hwabaek International Convention Center(HICO) in 2020 and 100 alliance members around HICO. Valid Data of 135 participants and 94 alliance members. IPA and T-test were utilized to compare satisfaction levels with the success factors of MICE complex district between the two groups. Findings First, the factors with low satisfaction level in common with the two groups are ‘concert hall’, ‘entertainment facilities’, and ‘large shopping centers’. Second, there existed differences between the two groups in satisfaction with ‘exhibition and convention facilities’ , ‘large shopping centers’, ‘concert hall’, ‘transportation and information systems’, ‘entertainment facilities’, and ‘special local tour experiences’. Research Implications Accordingly, while a successful Gyeongju-type MICE complex district should be supplemented with MICE infrastructures including exhibition and convention facilities, entertainment facilities, and large-scale stores around the center, such as shopping centers and outlets, quality of multiple convention services including performances in concert halls, transportation and information systems and special local tour experiences need to be improved.

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