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논문 기본 정보

자료유형
학술저널
저자정보
Seo-Young Cho (Free University of Berlin Germany) Eric J. Ballbach (Free University of Berlin Germany) Daniela Claus-Kim (Free University of Berlin Germany) 김현경 (Freie Univ. Berlin) Eun-Jeung Lee (Free University of Berlin Germany) Jaemin Shim (Hong Kong Baptist University)
저널정보
서울대학교 경제연구소 Seoul Journal of Economics Seoul Journal of Economics 제33권 제4호
발행연도
2020.1
수록면
601 - 626 (26page)

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Since the recent outbreak of the Covid-19, South Korea has demonstrated successful pandemic management that can be exemplary to other countries. This paper analyzes how South Korea’s responses to the Covid-19 pandemic has changed the perceptions of the country in Europe. Through a survey conducted with Korea experts in 16 European countries, this paper documents the positive recognition of South Korea’s pandemic management by the European public. Part of the positive appraisal can be attributed to South Korea’s extensive testing, high technology, and the culture of wearing a face mask, while the opinions were more mixed regarding its comprehensive tracking and tracing strategy due to privacy concerns. Furthermore, the findings of the survey show that Europeans’ overall perception of South Korea has improved together with its Covid-19 management. This evidence suggests that the country’s success in pandemic management can be an instrument of public diplomacy to enhance its soft power, for which the government of South Korea currently invests considerable efforts.

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