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Analysis of Satisfaction by Destination Composition Characteristics of Korean Inbound Package Tours: Focusing on the Number and Composition of Regions Visited in Korea
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방한 단체관광 여행상품의 목적지 구성 특성별 만족도 분석 - 방문 광역지자체 수 및 구성을 중심으로 -

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Type
Academic journal
Author
Seung-Mook Choi (청운대학교)
Journal
The Tourism Sciences Society Of Korea 관광학연구 관광학연구 제44권 제2호 KCI Excellent Accredited Journal
Published
2020.1
Pages
73 - 92 (20page)

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Analysis of Satisfaction by Destination Composition Characteristics of Korean Inbound Package Tours: Focusing on the Number and Composition of Regions Visited in Korea
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Abstract· Keywords

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The purpose of this study is to analyze whether there is a difference in satisfaction of inbound group tourists to Korea depending on the destination composition of package tour products. In detail, this study analyzed the difference in the satisfaction of travel according to the number of regions visited and the difference in travel satisfaction according to the composition of the visited regions. For the analysis, package tour data were used from the raw data of the 2018 International Visitor Survey. As a result, there were statistically significant differences in overall satisfaction, immigration processes, getting directions, shopping, tourism information services, attractiveness of the tourist destinations, language communication, travel expenses, security, revisit intention, and recommendation intention according to the number of regions visited. There were also significant differences in the immigration processes, shopping, tourism information services, attractiveness of the tourist destinations, language communication, travel expenses, security, revisit intention, and recommendation intention according to the composition of the regions visited. Using the results of this analysis, this study suggests implications for inducing tourists to visit the regions and strategies for composing package tour products by travel agencies.
#단체관광객 #여행상품 #만족도

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강동훈 / 2019 / 방한 싱가포르 관광객의 패키지 여행상품 불만족 내용분석 / 관광경영연구 23(5):565~579 dbpia 강상훈 / 2014 / 방한 외국인 관광객의 다목적지 여행 결정 / 관광학연구 38(6):233~252 google schola 관계부처 합동 / 2019 / 대한민국 관광 혁신전략. 확대국가관광전략회의 자료 google schola 김광근 / 2007 / 방한 중국인관광객의 여행상품선택속성과 만족도에 관한 연구 / 관광연구 22(1):133~153 google schola 김민형 / 2011 / 방한 중국인 관광객의 다목적지 여행 영향요인에 관한 연구- 수도권과 기타 지역의 방문을 기준으로 - / 관광학연구 35(9):283~296 dbpia

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