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Effectiveness of Performing Art Major Student's Personal Trait & Startup Supporting Program on Startup Willing - Based on Mediate Effects of Social Support -
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공연예술 전공 학생의 개인적 특성, 창업지원프로그램이 창업의지에 미치는 영향* - 사회적 지지의 매개효과를 중심으로 -

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Type
Academic journal
Author
Song Jin-Hwa (상명대학교 글로벌문화콘텐츠학과) LEE DONG SOO (상명대학교)
Journal
한국연기예술학회 연기예술연구 연기예술연구 제22권 제2호 KCI Accredited Journals
Published
2021.1
Pages
107 - 127 (21page)

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Effectiveness of Performing Art Major Student's Personal Trait & Startup Supporting Program on Startup Willing - Based on Mediate Effects of Social Support -
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Government has been actively enforcing on startup supporting policies by increasing related budget by 29.8% from 2020. However, the report of MSS shows that budget for startup supporting has been cut from MOF, MOIS and MCST from previous year, while MCST has reduced the most by 940 million Won. This clarifies Art Industry’s support on startup is still less insufficient compared to the other industries. Subject study has narrowed group of objects to be limited as art major students those are mostly corresponding to the significance of artist startup, by acknowledging above problem and researching documents, and a group of performance art major student basis performance art genre, which has higher popularity and bigger market for it, to majorly study genre with higher survivability for making startup. In other words, our subject study has verified effectiveness of performance art major students’ personal traits and startup supporting programs on willing of creating startup. It also has verified if social support could function as mediator in relationship between startup willing and students’ personal trait and startup supporting program. To summarize first result, factors with direct meaningful effect on startup willing were innovativeness and risk sensitivity in people’s own trait, and they were positively affective. Second, it was social support that were positively affective in cause-effect relationship between personal trait and startup willing, in case of mediated effect basis social support. We theoretically clarified variables related to Performing Art major students’ startup willing with these results of studies, and suggested ways to improve on startup supporting program for Performing Art major students.

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