메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study on Strategies for Chinese Market based on Big Data Analysis
Recommendations
Search

빅데이터 분석을 통한 향후 중국시장 유통 및 관광전략에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Park Dae-Keun (차의과학대학교) 이희정 (차의과학대학교)
Journal
한국물류학회 물류학회지 물류학회지 제27권 제2호 KCI Accredited Journals
Published
2017.1
Pages
105 - 115 (11page)

Usage

cover
A Study on Strategies for Chinese Market based on Big Data Analysis
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
As China’s economy continues to grow, the perception of leisure and tourism is rapidly changing, and the outbound tourism market in China is steadily growing. In order to attract Chinese tourists with a competitive advantage over other countries, it is necessary to review the needs and trends of Chinese tourism and to actively review and complement existing distribution and tourism strategies. So far, research on Chinese tourists has been focused on surveys. The survey data can be used to diagnose Chinese tourists’ individual travel information, degree of satisfaction, and future decisions and to be reflected on policies and strategies. However, there are limitations in analyzing timely situations because investment is required such as time, manpower and cost. Therefore, in this study, we tried to analyze the news articles about the tourists of China. Through the Naver News Channel, we collected and analyzed the news of 2015, which includes both ‘China’ and ‘Tourism’ keywords. We extracted vocabularies through morphological analysis, summarized the vocabulary needed for analysis, Utilizing text network analysis, centrality indicators of the vocabularies are calculates and expressed them by network chart. Communities of vocabularies were extracted and topics were represented by subnetworks. As a result of the analysis, firstly, it was shown that the distribution and tourism marketing for Chinese tourists were intended to promote visits through duty free shops and hospitality industries such as hotels and resorts. On the other hand, it is analyzed that the importance of the tourism industry itself or sightseeing places such as the regional culture, and festival is relatively not emphasized. It is analyzed that there is a regional unbalance because there are many discussions mainly in Seoul and Myeong-dong region. Although the number of times referred to in the article is relatively small, “Korean Wave” has been linked to the cultural festival, distribution and hospitality industry as a whole. The MERS situation, which was an issue in 2015, was analyzed as the lack of relevance to other topics or vocabulary as the tourism demand of Chinese tourists had been recovered since August. It is analyzed as an important policy implication such as strengthening linkage with distribution and tourism industry, differentiation of regional characteristics, dissolution of concentration of tourist area through additional facility investment, and active utilization of Korean Wave.
#Chinese tourists #distribution #tourism #news articles #morpheme analysis #text network analysis

Contents

No content found

References (25)

Add References
강아정 / 2014 / 한류문화 형태별 선호도가 방문의도 및 추천의도에 미치는 영향 연구 - 중국인을 대상으로 - / 호텔관광연구 16(6):103~117 google schola 고미영 / 2011 / 면세점 쇼핑 관광객의 중요도-만족도(IPA)에 관한 연구 - 제주방문 중국인 관광객을 중심으로 - / 관광연구 26(2):1~20 google schola 김경회 / 2015 / 연결망을 활용한 중국인 크루즈 관광객의 관광목적지 분석 - 서울 지역을 중심으로 - / 호텔관광연구 17(6):1~22 dbpia 김승년 / 2015 / 중국한류의 경제적 효과에 관한 연구 / 한중사회과학연구 13(4):101~126 dbpia 김정훈 / 2015 / 한류호감도에 따른 관광만족과 사후행동에 관한 연구 - 한국방문 중국관광객을 중심으로 - / 호텔관광연구 17(5):60~78 dbpia

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Comments(0)

0

Write first comments.