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The Impact of the Assessment of Purchasing Value of Housing and Investment Psychology on Purchase Behavior
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주택의 구매가치 평가와 투자심리가 구매행동에 미치는 영향

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Type
Academic journal
Author
김강훈 (호서대학교) 이보영 (호서대학교)
Journal
한국창업학회 한국창업학회지 한국창업학회지 제11권 제3호 KCI Accredited Journals
Published
2016.1
Pages
137 - 157 (21page)

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The Impact of the Assessment of Purchasing Value of Housing and Investment Psychology on Purchase Behavior
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Abstract· Keywords

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So far, previous studies have emphasized on the residential environment and housing prices. More specifically, in the evaluation of housings, the majority of studies are focused only on the sale prices of housings without addressing to investment psychology. But practically, positive expectations for the real estate market also much influences the consumers decision in purchasing a house. Therefore, this study was aimed to find whether investors’ psychology of investment in real estate will have any impact on purchase behaviors in real estate. The research results showed that the greeny environment, regional reputation, urban accessibility had the effect on the recommendation intention. also, it was found that school district, investment value, housing environment, interest rate policy had the effect on the purchase intention. As a result of examining the impact of investment psychology on real estate purchase behaviour, Psychological factors were shown an effect on purchase. In follow-up studies we will need to develop a measure of psychological investment. Also, the act of acquiring in-dept understanding and reflection of investors psychology should be considered a very important task in expanding on real estate market.

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고종완 / 2012 / 부동산의 정량적 가치평가를 위한 지표개발 연구 -서울시 아파트단지를 중심으로- / 대한부동산학회지 30(1):297~317 google schola 고호준 / 2005 / 아파트 브랜드 이미지가 구매의도에 미치는 영향 google schola 권문찬 / 2011 / 주택정책이 아파트가격에 미치는 영향에 관한 연구 : 서울시와 광역시를 중심으로 google schola 권주안 / 2005 / 주택구입결정요인 분석 google schola 권호근 / 2008 / 부동산의 가격과 가치에 관한 이론적 고찰 / 부동산학보 (35):85~98 dbpia

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