지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 528 - 549 (22page)
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초록· 키워드
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Chinese have increased their income and showed significant interest inhealth. They have demanded more consumption. Especially, there is thecompetitive import market of high0quality beef for rich costumers due todistrust of the domestic products. Beef exporters such as Australia, the U.S.
have made big efforts in order to expand their market share, on the handKorea has low market share because of poor price competitiveness. In thepaper, we analyze Chinese beef industries and possibilities of Hanwoo beefexport base on quality competitiveness by literature review and case studies.
We identify two beef markets: the one which is reasonable cheap andlow-quality market, and the other which is expensive and high-quality market.
We suppose that Hanwoo beef exporters adopt strategic approaches to thelatter. In order to achieve them, Korea should attain and hold 'FMD freecountry', need its brand power and supply chains to the Chinese market.
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