지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The aim of this study is finding out how the cognitive and affective images and perceived risks to Ganghwa-do affect tourists' future behavior intention. The study materials are based on the questionnaires collected by 213 tourists who visit Ganghwa-do. The verified result is summarized as follows: first, the cognitive image has the positive influence on the willingness to recommend, while perceived risks have the negative influence. Second, the cognitive image and perceived risks have the indirect affection on the revisit intention through the willingness to recommend, not direct affection. Third, the affective image doesn't have direct influence on intention of revisiting or recommendation. In conclusion, tourists' cognitive image rather than affective image affects the willingness to recommend positively. And therefore the chances are good that this willingness can be connected with revisit intention. On the other hand, perceived risks which are directive factors for decreasing willingness to recommend can lower the chances of the revisit intention.
목차
등록된 정보가 없습니다.
참고문헌 (26)
참고문헌 신청
Fishbein, M. / 1975 / Belief, attitude, intention, and behavior: An introduction to theory and research / Addison-Wesley
Gampbell, M. C. / 2001 / The Moderating Effect of Perceived Risk on Consumer's Evaluations of Product Incongruity: Preference for the Norm / Journal of Consumer Research 28(3):439~449
Gartner, W. C. / 1993 / Image Formation Process: In Communication and Channel Systems in Tourism Marketing / Haworth Press :191~215
George, R. / 2003 / Tourist's Perceptions of Safety and Security While Visiting Cape Town / Tourism Management 24:575~585
Hair Jr. / 1998 / Multivariate Data Analysis, 5th ed. / Prentice-Hall
Gampbell, M. C. / 2001 / The Moderating Effect of Perceived Risk on Consumer's Evaluations of Product Incongruity: Preference for the Norm / Journal of Consumer Research 28(3):439~449
Gartner, W. C. / 1993 / Image Formation Process: In Communication and Channel Systems in Tourism Marketing / Haworth Press :191~215
George, R. / 2003 / Tourist's Perceptions of Safety and Security While Visiting Cape Town / Tourism Management 24:575~585
Hair Jr. / 1998 / Multivariate Data Analysis, 5th ed. / Prentice-Hall
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