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A Study on the Color Association of Public Service Advertising Subjects
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공익광고 주제 별 색채 연상 분석 연구

논문 기본 정보

Type
Proceeding
Author
Haeun Lee (이화여자대학교) Yungkyung Park (이화여자대학교)
Journal
Korean Society Of Color Studies 한국색채학회 학술대회 2021 한국색채학회 가을학술발표대회
Published
2021.12
Pages
76 - 78 (3page)

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A Study on the Color Association of Public Service Advertising Subjects
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일반적으로 공익광고는 공공의 이익과 편의를 위해 제작되고 유통되는 설득 커뮤니케이션 활동이며, 그 주제의 분류로 크게 자연환경과 사회공동체, 공중보건/복지와 가정/청소년, 경제 등으로 나눌 수 있다. 본 연구의 목적은 공익광고의 주제에 따른 색채 연상에 관한 연구로, 주제별 색채에 대한 연관성 정도를 평가하는 ^_@span style=color:#999999 ^_# ... ^_@/span^_#^_@a href=javascript:; onclick=onClickReadNode('NODE10959863');fn_statistics('Z354','null','null'); style='color:#999999;font-size:14px;text-decoration:underline;' ^_#View All^_@/a^_#
#공익광고 #주제 #색채 연상 #Public Service Advertisement #Subjects #Color Association

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