지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study presented a theoretical and empirical analysis of the contributions of the Internet in establishing successful customer- relationships. Six factors were identified as key concepts in influencing customer-relationships on the Internet. The impact of the Internet on customer-relationships in the domestic tourism industry was examined and compared with hotels, airlines, and travel agencies. Results indicated that interactivity, accessibility, user-to-user communities, loyalty programs, and transfer of information were key factors in successful customer-relationship performance. Furthermore, the comparative analysis revealed that the significant Internet activity factors in airlines were distinctively characterized against those of hotels and travel agencies.
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