지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study investigated the role of affective responses toward TV drama series in explaining the images of film locations as tourist destinations. Specifically, it proposed an approach that examined the relationships among affective reactions to TV film, attitude toward film, and destination images (cognitive, affective, and overall images). Affective responses consist of two independent dimensions, i.e. pleasure and arousal. An empirical test using structural equation modeling demonstrated a chain of effects from pleasure generated by TV film, through cognitive images, to the overall image of the screened locations. It revealed that affects generated by TV film had direct effects on the cognitive evaluation of the featured locations.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0