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A study on the Effects of Perceived Risk and Travel Motivation in Travel Typology Choice: A Multinomial Logit Model Approach
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Mutinomial Logit Model을 이용한 해외여행자의 관광동기 및 위험지각이 관광유형선택에 미치는 영향

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Type
Academic journal
Author
Youngwoo Kim (경주대학교)
Journal
The Tourism Sciences Society Of Korea 관광학연구 관광학연구 제29권 제3호 KCI Excellent Accredited Journal
Published
2005.1
Pages
291 - 313 (23page)

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A study on the Effects of Perceived Risk and Travel Motivation in Travel Typology Choice: A Multinomial Logit Model Approach
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Explaining perceived risk of tourist throughout researching difference by each level based on between tourist’s before and after travel experience, this study deals with out-bound tourist’s behavior process of package tour.A total of 441 usable survey data were collected from randomly selected out-bound travelers to North America, Europe, Asia, and Oceania. Two hypotheses were proposed and tested by SPSS 13.0 and LIMDEP 8.0 for descriptive, factor analysis, reliability analysis, cluster analysis, one-way ANOVA and multinomial logistic analysis. The results indicated that push and pull factors differently influenced on travel typology choice and perceived risk affected the relationship between motivation and travel typology choice.

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