지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Consumers used to decide the wine choice primarily based on the objective characteristics appearing on the label of the wine bottle. As such it may be important for one to know the of bottle labels and the role they play. Authors aims at capturing the importance of wine label information and perception differences according to the characteristic consumer groups: connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers. To connoisseurs the front labels were found more important than that of the back, whereas new wine drinkers attach much importance to the back labels. The result interestingly provides where one should target wine market.
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