지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The paper probes the role of knowledge-related resources between market orientation and service quality in deluxe hotel and casual dining restaurant chains, which are mostly franchised with advanced foreign countries' brands. The knowledge-related resources consist of imitation capability, market sensing capability, and organizational innovation. Author provide the conceptual framework among the study concepts. The model is empirically tested using multiple regression analysis. The model indicates a directly significant effect of market orientation on service quality, which is not mediated by the role of the knowledge-related resources. Market orientation initiates a great deal of direct effect on market sensing capability, but any knowledge-related resources do not carry such direct effect on service quality. 핵심용어(Key words):시장 지향성(Market Orientation), 지식 관련 자원(Knowledge-related Resources), 서비스 품질(Service Quality), 외국계 체인 환대 기업(HospitalityChains from Advanced Foreign Countries)
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