지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Small and medium-sized businesses have dominated the tourist supply sector in many geographical areas, spanning attractions, accommodations, transport, recreation, souvenirs, and food/drink suppliers. This study explored and examined the business motivation and personal/social background characteristics of small and medium-sized tourism entrepreneurs who play an important role in Jeju tourism industry by making use of survey data from local entrepreneurs. The results of this study indicated four types of distinctive business motivation: family, leisure, business, and achievement orientation. More importantly, the results showed that these four types of entrepreneur’s business motivation were significantly related to his/her age, income, years of residence, business type, previous occupation, years of previous occupation, and parent’s role model.핵심용어(Key words):기업가(Entrepreneur), 사업동기(Business motivation), 배경특성(Background characteristics), 중소관광기업(Small and medium-sized tourism enterprises)
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