개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2005.1
- 수록면
- 743 - 752 (10page)
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초록· 키워드
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Considerable attention has focused on service quality in sports marketing, but has a few researches on swimming pool. The purpose of this study was to investigate the effects of perceived service quality on service image and service value of swimming pool customer. Survey was conducted for customers at five swimming pools in Korea. One hundred sixty-two questionnaires were collected. The questionnaire consisted of perceived service quality scale, service image, and service value. The service quality scale included questions related to programs and operating systems, instructors, and facilities. The service value was divided into currency value and non-currency value. Descriptive statistic methods and multiple regression analysis were employed to find out the effect of perceived service quality on the service image and the service value. The results showed that the instructor factor and facility factor of the perceived service quality scale were significantly influenced on the service image, respectively (t=2.384, p<.05; t=5.924, p<.01). The facility factor of the perceived service quality scale significantly influenced on the currency value (t=4.559, p<.01). The instructor factor and facility factor of the perceived service quality factor scale significantly influenced on non-currency value, respectively (t=2.352, p<.05; t=6.346, p<.01). This study showed that the improvement of the instructor factor and the facility factor of the service quality scale enhances the service image and the service value.
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