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논문 기본 정보

자료유형
학술저널
저자정보
김세곤 (충남대학교) 김재관 (순천향대학교)
저널정보
한국스포츠리서치 한국 스포츠 리서치 한국 스포츠 리서치 제18권 제4호
발행연도
2007.1
수록면
207 - 216 (10page)

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This paper has a purpose that obtains fundamental data for the management of College's Continue educational center sports programs for more members' interests and satisfactions as the sports center which satisfies residents' needs and wants hereafter, through analyzing consumers' decisions by satisfactional degree of participants in programs related to sport opened by College's Continue educational center. In this paper, the questionnaire inquiry was taken by 400 members who were taking sports programs opened by College's Continue educational center in Cheon-an. Insufficient replies among collected data were ruled out and the others that could be analyzed were handled each through computer program "Window for SPSS V.10.0" by purpose of each analysis. Frequency analysis, t-test, One-way ANOVA, multiple regression analysis were used as statistical techniques. The error was α=.05 in every statistical data. Through this research, the conclusion was obtained like below. Fristly in satisfactional degree by participation types, this inquiry showed that participants who were taking squash/tennis course had the highest satisfaction on coach factor in course types. In participation continuing periods, participants who were taking for less than 1 hour at once showed the highest satisfaction on facility factor, program factor, management service factor. And in participation periods, participants who were taking for less than 1-2 years showed the highest satisfaction on program factor. Second it was indicated that coach factor, program factor and management service factor among satisfactional degree factors mainly affected participants' intentions of purchase again and recommendation.

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