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논문 기본 정보

자료유형
학술저널
저자정보
황인호 (국민대학교)
저널정보
한국서비스경영학회 서비스경영학회지 서비스경영학회지 제24권 제1호
발행연도
2023.3
수록면
258 - 282 (25page)
DOI
10.15706/jksms.2023.24.1.011

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초록· 키워드

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The global pandemic has rapidly changed the way society members exchange activities. People quickly switched their exchange activities from offline to online. And, people who understand the usefulness of online technologies are actively using them even as the pandemic is coming to an end. In addition, people have begun to be interested in online technology that can provide experiences similar to reality, and the metaverse that provides experiences of avatars and virtual spaces implemented with 3D technology is growing.
This study presents a strategy method for strengthening the sociality required for the metaverse platform. In detail, this study presents the effect of individual social identity and the metaverse"s social support function on the intention to offer support through the metaverse platform and participant trust. We surveyed adults who had experienced web service-oriented metaverse platforms such as ZEPETO and Roblox within the last 6 months. And, we tested the hypothesis by applying samples to the AMOS 22.0 and Process 3.1 packages.
As a result, social identity and social interaction increased the intention to offer support through platform trust and participant trust. In addition, social interaction and presence partially had an interactive effect on the relationship between social identity and trust. Since our results suggest a method for operating the metaverse service model related to social functions, it contributes to the establishment of a plan to activate users" participation that the metaverse should promote.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 모델 및 방법
Ⅳ. 검증 결과
Ⅴ. 결론
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