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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제31권 제4호
- 발행연도
- 2021.9
- 수록면
- 511 - 525 (15page)
- DOI
- 10.1080/21639159.2021.1885303
이용수
초록· 키워드
오류제보하기
Sustainable fashion is an emergent concept introduced to resolve the issues emanating from the clashes between the fast fashion production model and consumers and to establish a healthy relationship between the two. However, studies show that there are inconsistencies between the attitudes and behaviors of consumers regarding sustainability; sustainable fashion has not been found to lead to a shift in consumer behavior despite improved consumer awareness on the subject. In response, researchers claim that each consumer type’s consumption behavior towards sustainable fashion and their underlying characteristics need to be identified to understand the influences of their purchase intentions for sustainable fashion. This study investigates the relationship between selfconcept and lifestyle so as to identify basic consumer attitudes and behaviors toward sustainable fashion, and also analyzes the effect of self-concept and perceived values on fashion lifestyle and consumption intention to identify each consumer type and suggest ways to induce the desired buying behavior. Data from people with prior knowledge or experience in sustainable fashion were collected through an online survey, and analyzed. The study found different influences on consumers’ fashion choices according to their distinct self-concepts, and that the subdivisions of CPV affect different degrees of purchase intention.
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참고문헌 (45)
참고문헌 신청
Awuni, J. A. / 2016 / Sustainable consumption in Chinese cities: Green purchasing intentions of young adults based on the theory of consumption values / Sustainable Development 24(2):124~135
배혜진 / 2005 / 남자대학생의 라이프스타일에 따른 캐주얼스타일 선호 / 복식 55(1):86~100
Caniato, F. / 2012 / Environmental sustainability in fashion supply chains : An exploratory case-based research / International Journal of Production Economics 135(2):659~670
Carrigan, M. / 2001 / The myth of the ethical consumer, Do ethics matter in purchase behaviour / Journal of Consumer Marketing 18(7):560~577
최경아 / 2011 / 중년층 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 / 한국의류학회지 35(4):385~395
배혜진 / 2005 / 남자대학생의 라이프스타일에 따른 캐주얼스타일 선호 / 복식 55(1):86~100
Caniato, F. / 2012 / Environmental sustainability in fashion supply chains : An exploratory case-based research / International Journal of Production Economics 135(2):659~670
Carrigan, M. / 2001 / The myth of the ethical consumer, Do ethics matter in purchase behaviour / Journal of Consumer Marketing 18(7):560~577
최경아 / 2011 / 중년층 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 / 한국의류학회지 35(4):385~395
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