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Multicultural Communication in Korean Media: Focusing on the Analysis of Multicultural Reports in Broadcasting
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논문 기본 정보

Type
Academic journal
Author
Byongcheol Kim (사이버한국외국어대학교)
Journal
한국커뮤니케이션학회 커뮤니케이션학 연구 커뮤니케이션학 연구 제28권 제4호 KCI Accredited Journals
Published
2020.11
Pages
53 - 70 (18page)
DOI
https://doi.org/10.23875/kca.28.4.3

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Multicultural Communication in Korean Media: Focusing on the Analysis of Multicultural Reports in Broadcasting
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Abstract· Keywords

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The purpose of this study is to analyze the trends and differences between broadcasters’ multicultural reporting and newspapers’ multicultural reporting. This study also attempts to confirm whether there is a hierarchical relationship between media by analyzing whether the change in the multicultural coverage of newspapers is the cause of the change in the multicultural coverage of broadcasting. Furthermore, by verifying whether a particular broadcaster among the three major broadcasters-KBS, MBC and SBS-leads the multicultural reporting of other broadcasters, this study tries to confirm whether there is a hierarchical relationship between competitive broadcasters concerning multicultural reporting. To this end, the Granger causality test was conducted based on the analysis of multicultural news reports by 10 national daily newspapers including the Chosun Ilbo, and three major broadcasters. In conclusion, the increase in the number of multicultural families has a causal relationship that increases the amount of multicultural coverage in broadcasting. On the other hand, there is no statistically significant relationship between the multicultural coverage of newspapers and the multicultural coverage of broadcasting. On the other hand, in terms of quantitative aspect of reporting, KBS’S multicultural reporting and MBC’s multicultural reporting have a mutual relationship that affects each other. MBC’s multicultural reporting and SBS’s multicultural reporting also have a relationship that impacts each other. However, KBS’S multicultural reporting and SBS’s multicultural reporting have an independent relationship that does not affect each other.
#Multicultural Report #Multicultural Family #Multiculturalism #Newspaper #Broadcasting #Granger Causality Test

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채영길 / 2010 / 미디어의 이주민 타자화 프레임 분석: 한겨레신문과 조선일보에 나타난 이주민 타자화 프레이밍의 시계열적 분석 / 지역과 커뮤니케이션 14(2):205~241 dbpia 정연구 / 2011 / 뉴스 미디어의 결혼이주여성 보도가 수용자의 부정적 고정관념과 다문화지향성에 미치는 영향 / 한국언론학보 55(2):405~427 dbpia Danielian, L. H. / 1989 / Communication campaigns about drugs: Government, media, and the public / Lawrence Erlbaum Associates google schola Freeman, J. / 1983 / Granger Causality and Time Series Analysis of Political Relationships / American Political Science Review 27:326~358 google schola Granger, C. W. J. / 1969 / Investigating causal relations by econometric models and cross-spectral methods / Econometrica 37:42~438 google schola

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