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Trendy Leadership Based on Preferred Male Hair Color and Permanent Style
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선호하는 남성 헤어컬러, 명도와 퍼머넌트 스타일에 따른 유행선도력

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Type
Academic journal
Author
김경희 (서경대학교) park eun jun (서경대학교)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제24권 제1호 KCI Accredited Journals
Published
2018.2
Pages
22 - 29 (8page)

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Trendy Leadership Based on Preferred Male Hair Color and Permanent Style
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In modern society, people are making efforts to improve their competitiveness by creating and displaying their own distinctive images. Hair style, especially, is a efficient means of expressing an individual image with low cost and time. Nowadays, men are also trying different hair styles by color changes and perms to improve their own images.In this situation, research on male hair styles is necessary. Although there are ongoing researches on previous studies such as male hair style, preference, fashion leadership, and trend preference, studies on the fashion leadership of men are insufficient. With differentiation from previous studies, the purpose of this study is to satisfy the desire of male customers and to provide basic data necessary for marketing strategy and customer attraction by studying the fashion leadership according to the preferred male hair style.The results of the questionnaire survey for males in 10s to 50s in Seoul and Gyeonggi area show that their preferred hair color is black, the preferred brightness is dark brown, and the preferred permanent style is regent perm. In hair color, unlike women, they prioritize their own taste rather than fashion style, reflecting the conservative tendency towards dyeing yet. On the other hand, for the permanent style, they prefer and display the flow of styles that are prevalent in mass media.Therefore, it is important to recognize the difference of group tendency and also the differentiated approach for each customer. By presenting various styles considering the difference between the preferred color and the permanent style, the male customers’ needs will be satisfied.Based on the results of this study, continuous researches on male hair styles are expected. Also, in the follow-up study, the objectivity of the study can be enhanced by expanding the study subjects, since the subjects of this study are limited to adult men in Seoul and Gyeonggi area. I hope that this study will be used as a base material in the future to bring forth research that with a more positive effect on men.
#Brightness #Fashion Leadership #Male hair color #Permanent Style

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김미정 / 2009 / 상황에 따른 남성 헤어스타일 선호도 google schola 김정희 / 1988 / 유행선도력에 따른 의복구매의사결정과정에 관한 연구 google schola 김지은 / 2014 / 20대 대학생 남성들의 선호헤어스타일과 헤어스타일링 방법 분석 google schola 김혜림 / 2016 / 중년 남,여성들의 헤어 컬러스타일에 대한 퍼스널컬러 적용효과 google schola 류지원 / 2007 / 남성의 메이크업, 헤어스타일이 인상지각에 미치는 영향 / 한국미용학회지 13(3):1345~1355 google schola

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