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The Characteristics of Styling of a Mix and Match of an Athleisure Wear - Focused on Street Fashion -
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애슬레저 웨어의 믹스매치에 나타난 연출 특성 - 스트리트 패션을 중심으로 -

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Type
Academic journal
Author
Juha Park (서울대학교) Chun Jae Hoon (서울대학교)
Journal
The Korea Society Of Fashion Design 한국패션디자인학회지 한국패션디자인학회지 제18권 제2호 KCI Accredited Journals
Published
2018.7
Pages
55 - 72 (18page)
DOI
10.18652/2018.18.2.4

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The Characteristics of Styling of a Mix and Match of an Athleisure Wear - Focused on Street Fashion -
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Today, the improvement of living standards of modern people has spread a lifestyle that pursues the balance of work and life, and has also increased leisure and sports activities. As a result, an athleisure wear, which is a kind of sports wear and can be both an activity wear and an everyday wear, has become a fashion trend. Therefore, this study aims to examine the characteristics of a mixed and match of an athleisure wear by analyzing street fashion. For this study, street fashion images during the four major fashion week from 2016 S/S to 2018 F/W were captured and collected. Four items were analyzed: the shape characteristics of an athleisure wear, matched items, the silhouette, and accessories. The results of this analysis are as follows. First, due to the collapse of the T.P.O, we can see a mixture of various fashion images that are difficult to define as one. Second, unique styling that does not care about others is maximized: non-seasonal items are mixed and matched, or colorful accessories are worn. Third, an athleisure wear is also worn as an inner, an office look, and a casual look. The results of an analysis of the color match are as follows. First, an achromatic athleisure wear is highly utilized. Second, a casual coordination using items of series color is widely used. Third, a high saturation color and silver/gold colors are used to raise attention. Fourth, the mix and match between neutral colors was outstanding. This study analyzes the characteristics of the mix and match of an athleisure wear, with the aims of better understanding on the coordination method of modern people, and contributing to the development of various designs of an athleisure wear which reflect the lifestyle and personality of modern people.

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