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논문 기본 정보

자료유형
학술저널
저자정보
Abbas Salehinejad (Islamic Azad University Tehran Iran.) Reza Samizadeh (Tarbiat Modares University of Iran)
저널정보
한국유통과학회 Asian Journal of Business Environment The East Asian Journal of Business Management 제7권 제4호
발행연도
2017.10
수록면
17 - 25 (9page)

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Purpose ? The purpose of this study is to present a framework for determining the most appropriate business model for e-learning. Research design, data, and methodology ? The Electronics Branch of Azad University has been elected as a case study in this research. This study conducted using a descriptive method. The information was obtained using interviews with experts including managers, faculty and students at the Electronics Branch of Azad University. Results ? Three service-product system (product oriented system, use an oriented and result oriented system) approaches determined a framework for the formation of a portfolio. This portfolio is including three types of e-learning business models. Examining the relevant characteristics, correspondence of behaviorism learning theory with a product-oriented approach, correspondence of cognitivism theory with a user-oriented approach and in finally match correspondence of constructivist learning theory with a results-oriented approach which is evident. Conclusions ? After reviewing the literature on the fields of e-learning, business model and product - service systems, we have achieved three types of e-learning business models. Then the variables in any of the business models were defined by using business model canvas tool and thus a portfolio consisting of three types of e-learning business model canvas was obtained.

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