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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 197 - 211 (15page)
- DOI
- https://doi.org/10.15207/JKCS.2021.12.12.197
이용수
초록· 키워드
오류제보하기
The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming?platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming?users can allow the live streaming?platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.
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참고문헌 (38)
참고문헌 신청
Chia-Chen Chen / 2018 / What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement / Telematics and Informatics 35(1):293~303
Twitch Usage and Growth Statistics: How Many People Use Twitch in 2021
Z. Lu. / 2021 / Understanding and Supporting Live Streaming in Non-Gaming Contexts
China Internet Network Information Center / The 47th China Statistical Report on Internet Development
Z. Lu / 2018 / You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China / Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (CHI ’18) :466
Twitch Usage and Growth Statistics: How Many People Use Twitch in 2021
Z. Lu. / 2021 / Understanding and Supporting Live Streaming in Non-Gaming Contexts
China Internet Network Information Center / The 47th China Statistical Report on Internet Development
Z. Lu / 2018 / You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China / Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (CHI ’18) :466
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