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논문 기본 정보

자료유형
학술저널
저자정보
박준호 (경북대학교) 이장우 (경북대학교)
저널정보
한국무역연구원 무역연구 무역연구 제17권 제6호
발행연도
2021.12
수록면
291 - 312 (22page)
DOI
http://dx.doi.org/10.16980/jitc.17.6.202112.291

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Purpose - Although many may believe that corporate political activity (CPA) improves companies’ performance, previous studies have not consistently validated this assumption. This study sought to observe the effectiveness of CPA through its relationship to management crises and firm performance, seeking to reveal a clearer relationship between CPA and performance. Design/Methodology/Approach - We investigated the relationship between CPA and performance on a set of 184 KOSPI and KOSDAQ firms from 1998 to 2017, finding that companies use CPA strategies to escape management crises and develop new performance through it. Additionally, we compared the two periods from 1998 to 2007 (transitional economic environment) and from 2008 to 2017 (global economic environment) to observe the dynamic relationship between strategy and performance. Findings - Comparative analysis demonstrated that the relationship between management crises, CPA, and firm performance was positive in the transitional economic environment, whereas CPA had a negative effect on firm performance in the global economic environment. Research Implications - The study contributes to explaining the mixedresults of previous research on CPA and firm performance. In particular, itsuggests that the impact of CPA on firm performance may vary depending on the economic circumstances.

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