지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aims to show the aspect how a persuasion strategy, which is based on a public service advertising text of persuasion. Persuasion is done by interacting with each constituents, and the pragmatics strategy of persuasion are classified into the speaker-oriented strategy, the listener-oriented strategy, and the message-oriented strategy. The speaker-oriented strategy is to persuade the listener by using of power or status. The listener-oriented strategy is to involve the listener in the process of persuasion, as the speaker expressed the intimate relations between them. In order not to hurt listener’s honor, the speaker does a favor for the listener or makes to be close relationship. And the message-oriented strategy is to persuade the listener by proving that this message is valid. Persuasion is a type of speech communication which consists of logical, emotional facts and its interaction. Even though we have the best method of persuasion, we can not meet with good results in persuasion and continuous human relationship without thoughtful consideration of others feelings.
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