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The Cosmetic Spending Patterns and the Differences in Satisfaction After Purchase in Accordance with the Level of Interest on Professional Cosmetics Sincerely
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피부관리실 전문 화장품 관심도에 따른 화장품 소비형태 및 구매 만족도 차이

논문 기본 정보

Type
Academic journal
Author
Sun-Ae Park (서경대학교)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제21권 제4호 KCI Accredited Journals
Published
2015.8
Pages
686 - 695 (10page)

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The Cosmetic Spending Patterns and the Differences in Satisfaction After Purchase in Accordance with the Level of Interest on Professional Cosmetics Sincerely
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This study is the purpose of this study is to help improve the competitiveness of the skin care industry by examining factors such as cost, effect, and re-purchase according to the level of satisfaction after the purchase. To collect data, women in their 20s to 60s living in Seoul who visit esthetic shop were surveyed from October 15th, 2014 to March 2nd, 2015 using a questionnaire, 138 copies of which were used for the analysis. SPSS 18.0 were used to statistically analyze collected data and conduct frequency analysis, Cronbach’s, One-way analysis of variance and Chi-Square Test. The results were as follows. First, as it relates to differences in consumption patterns of cosmetics depending on the level of interest in professional cosmetics, differences depending on the location of the purchase, cost, and considerations when purchasing were meaningful. On the other hand, factors such as professional cosmetic brand, initial period of using cosmetic, interest areas at the time of the purchase, and motives leading to the initial use showed nonsignificant at the 5% significance level. Second, when it comes to the level of satisfaction involved with the purchase depending on the interest in professional cosmetics, there was a significant difference in terms of costs of professional cosmetics. In terms of the level of satisfaction on the effects of professional cosmetics, there was a significant difference involving nutrition & moisturizing. There was also a meaningful difference in the satisfaction level on the level of expertise of skin care specialists.
#Cosmetic #Cosmetic consumption patterns #Level of satisfaction involving the purchase of cosmetics #Professional cosmetics on the satisfaction after purchasing

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고혜정 / 1996 / 20대 여대생의 외제 화장품에 대한 인식과 피부 적합성 비교 연구 / 한국미용학회지 2(1):65~89 google schola 곽주희 / 2008 / 국산 전문화장품과 수입 전문화장품의 구매행동에 관한 비교연구 google schola 김성은 / 2009 / 국내 저가화장품 브랜드에 대한 고객의 경험과 관계가 브랜드 충성도에 미치는 영향 google schola 김수범 / 2014 / 글로벌 화장품 시장동향 및 2012년도 경영성과 분석 / 보건산업브리프 113:1~8 google schola 김유일 / 2002 / 제품의 품질지각요인이 품질평가와 고객만족에 미치는 영향에 관한 연구 google schola

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