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A Study of Climate Change Prevention Behavioral Intentions using the EPPM Model: Focusing on Heat Waves
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EPPM 모델을 적용한 기후변화 예방행위의도에 관한 연구: 폭염 문제를 중심으로

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Type
Academic journal
Author
Park, Woo-seung (서강대학교 신문방송학과) Han, Seungyeop (서강대) Hyunji Lee (서강대학교) Jaehee Cho (서강대학교)
Journal
Korean Academic Society For Public Relations PR연구 PR연구 제28권 제1호 KCI Accredited Journals
Published
2024.3
Pages
63 - 105 (43page)

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A Study of Climate Change Prevention Behavioral Intentions using the EPPM Model: Focusing on Heat Waves
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Objectives This study used the Extended Parallel Process Model (EPPM) to investigate how exposure to information about heatwaves and perceived threats (both personal and societal) impact individuals’ intention to engage in climate change prevention behaviors. The study also explored the role of efficacy in this relationship. Methods An online survey was conducted, specifically targeting 215 adults who had resided in South Korea from March to August 2023, without spending more than two weeks abroad during that time. The survey was carried out by a professional survey agency, utilizing a panel of participants they had previously identified. Results The study revealed that receiving information about heatwaves does not directly affect people’s willingness to engage in climate change prevention action. However, when this information is processed through the lens of personal threat perception and efficacy, it does have a positive influence on their intention to take action. On the other hand, the study did not find any significant impact when the information was processed in relation to societal threats. These findings highlight the significance of personal threat perception and efficacy on an individual level. Additionally, it is important to note that the results varied depending on the level of heat stress. Conclusions This study expands the realm of environmental communication research, focusing on the EPPM model and highlighting the significance of perceived personal threats and self-efficacy. It asserts that media, governments, and non-profit organizations should adopt a more strategic approach when delivering information about heatwave concerns.
#기후변화 #폭염 #EPPM #예방행위의도 #Climate change #Heat wave #EPPM #Prevention behavioral intention

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