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논문 기본 정보

자료유형
학술저널
저자정보
Zhang Xinyue (연세대) 곽주영 (연세대학교)
저널정보
중국지역학회 중국지역연구 중국지역연구 제11권 제1호
발행연도
2024.2
수록면
53 - 78 (26page)
DOI
https://doi.org/10.34243/JCAS.11.1.53

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As digital transformation accelerates, the belt and road initiative (BRI) offers to firms an opportunity to overseas expansion. Since the digital BRI aims to spread Chinese products and services in the global markets, Chinese government actively supports domestic firms for joining the digital BRI. With this background, this study investigates the participants, which will determine the success of this globalization agenda. We examine the effects of network embeddedness and business specialization as well as the moderating effects of digital orientation. Empirical analysis uses the panel data set that consists of 1,256 Chinese listed firms with 3,692 firm-year observations during 2015-2019. The random-effect results show that with a lower level of network embeddedness and a higher level of specialization are more likely to engage in the digital BRI. The relationship between network embeddedness and the BRI participation is strengthened by digital orientation. We argue that firms with solid home network turn down the initiative but those who lack competitiveness are likely to welcome this avenue to explore new markets. It seems that a dilemma exists in the current digital BRI practice that contrasts the original policy intention to dominate global market with Chinese products and services.

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