목차

Table of contents
Summary in Korean language ·························································· ⅵi
Ⅰ. Introduction ······························································································· 1
1. Necessity and objective of the study ························································ 1
2. Issues of study ······························································································ 5
Ⅱ. Theoretic background ········································································· 7
1. Concept, property and role of uniform ························································ 7
1) Concept of uniform ················································································ 7
2) Property of uniform ················································································· 8
3) Role of uniform ······················································································ 10
2. Recognition and satisfaction in uniform ·················································· 11
1) Recognition in uniform ·········································································· 11
2) Satisfaction in uniform ·········································································· 12
Ⅲ. Method and procedure of study ·················································· 16
1. Subject of survey and data collection ····················································· 16
2. Measuring tools ·························································································· 17
3. Method to analyze data ··············································································· 19
Ⅳ. Result of analysis ··············································································· 20
1. General property of subject of survey ··················································· 20
1-1) General property of customer ··························································· 20
- II -
1-2) General property of hairdresser ························································ 26
2. Comparison of recognition property in uniform between customer and
hairdresser ··························································································· 30
2-1) Recognition property of customer in uniform ········································ 30
2-1)-① Present situation of recognition in uniform ·························· 30
2-1)-② Image, color and form of preferred uniform ······························· 35
2-1) ③ Form of preferred uniform ··························································· 39
2-2) Recognition property of hairdresser in uniform ······························ 41
2-2)-① Present situation of recognition in uniform ····························· 41
2-2)-② Present situation of buying, wearing and keeping uniform ······· 47
2-2)-③ Image, color and form of preferred uniform ······························· 54
2-3) Comparison of recognition property in uniform between two groups
·············································································································· 58
2-3)-① Whether uniform is perceived or not ········································· 58
2-3)-② Whether T-shirt is included in uniform or not ························ 59
2-3)-③ Form of preferred uniform ·························································· 61
2-3)-④ Harmony of uniform and store image or brand ························· 64
2-3)-⑤ Suitable time to replace uniform ·················································· 66
2-3)-⑥ Satisfaction in wearing uniform ··················································· 68
3. How are satisfaction, the intent of recommendation and improvement
affected by uniform recognition ······································