Everyone has the instinct to be well shaped. The modern people in 21 centuries are utilizing the external appearance as the tool expressing the own personality and social activities by the improvement of cultural life and acceleration of informations transfer. The beauty is the communications way from the view point of creation and exchange of meaning & value, and it became a way of image transfer by the increased desire for the better appearance.
The beauty industry had been installed in earnest in 1948 by the execution of the 1st hairdresser''s license test, and it had been in full scale developed by enactment of the public health control act. Therefore, the beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute is now increased, for training the beauty professionals.
The private beauty institutes give the students the beauty educational contents who will apply for the national technical qualification examinations or private beauty associations tests, and these beauty education chances enable them to attend the various beauty competition events and to acquire the sense of accomplishment.
This study has the purpose to find how the educational service quality of the beauty educational institutes influence on the re-registration rate, and analyze the influence of the beauty educational institutes educational service quality on the re-registrations intention by the survey.
The study results show that the variables such as ‘lectures satisfaction'', ‘internal environments satisfaction'', ‘facility satisfaction'', ‘tuition satisfaction'' are significantly related to the re-registrations behaviour, and the variable, ‘lectures satisfaction'', especially shows the largest influence on the re-registrations behaviour.