The Demands of consumers who live the contemporary society are changing
every second. Prompt react to various desires from customers, adjusting such
changes, is the matter of importance to the modern fashion industry. DTP
(Digital Textile Printing) with the development of textile printers was introduced
to the textile industry trying to meet these social changes in the early 1990‘s.
DTP, with digitalizing conventional textile printing processes, simplified the
conventional method of printing on textile and shortened the process time
radically. A wide variety and small quantity system became feasible with DTP
and the industry was able to react much faster to ever changing customer
demands. In spite of these advantage, the application and the use of DTP are
not yet popular in comparison to developed countries.

The purposes of this research are to develop new fashion design products in
Scandinavian style using DTP, to contribute in utilization and popularization of
DTP, and to propose fashion product design that reflects the recent trend to
satisfy consumers'' sensibility. The methods of this research are domestic and
international literatures, report materials regarding DTP and Scandinavian design
as theoretical backgrounds, the concepts and features of DTP, and expression
and characteristics of Scandinavian design by searching through internet
contents. 535 articles from IKEA and Marimekko representing Scandinavian
design and brands were collected and analyzed and then image motives were
derived from them. 9 textile patterns were developed through decision making of
concept and restructuring of design in reference to these materials. Efforts have
been made for the optimum color printing by executing monitor calibration with
EYE-ONE DISPLAY PRO from X-Rite Company to enhance color reproduction
of the outcome of the developed textile design prior to printing process. With
the use of the textile pattern derived from the procedure, total of 12 items
reflecting Scandinavian style design were proposed: one jacket, two articles of
tops, two articles of skirts, one pair of pants, one one-piece dress, one apron,
one kitchen mitt, one tissue cover, and one cushion. Based on this research
activities, the conclusions drawn from this studies in Scandinavian style fashion
design product with application of DTP are as follows.

First, it can be confirmed that Digital Textile Printing reduced the complicated
processes by digitalizing the whole processes from design to textile printing,
enables the wide variety and small quantity production feasible, and reacts
promptly to personalized customer demands.

Second, Scandinavian design are comprised of neat and simple images with
practical functionality un-exaggerated with motives inspired by surroundings of
daily lives and nature, and the image motives from nature constitutes the
greatest portion from all.

Motives from natural images are based mainly on plants and images of
flowers are mostly found among them. From the result of analyzing flower
motives, it has been found that large size in flowers, abstract in figures, and
primary colors in colors constitute major portion in fashion and interior
products. In composition, flowers only in fashion and flowers mixed with other
elements in interior products comprise the most.

Third, Scandinavian design is not only an ever-changing fashion design but
also practical design combining past, present and future with continuous
development in design, not as trend conscious as other fields in design with the
possibility of continuous development of design.

Efforts were made for more systematic and practical usage in regards to
Digital Textile Printing and its generalization. DTP is an area where it still has
a few technical difficulties to be resolved such as limitation in selection of
textile due to inks, color fastness to washing, and primary color reproduction in
digital printing. However, utilizing design manpower produced in various areas
with domestic Information Technology, DTP may be able to turn the Textile
industry regarded as a declining industry into a high value added industry.
Therefore, based on this research, the follow-up research will be focused on
commercialization of Nano-ink, continuous development in color reproduction
technology in digital printing and product enhancement need to be realized. It is
also anticipated that uniquely designed Korean patterns and styles to be
developed and recognized internationally as well as domestically as Scandinavian
design is known for one of the distinctive characteristic designs.